When we welcomed The Select Better Challenge to Moonlight Studios Chicago, our team worked alongside Ayatana XP to support a product launch built around interaction, entertainment, and branded experiences. Rather than treating the venue as a blank room, every area was used to reinforce the Select Better campaign and create opportunities for guests to engage with the brand throughout the evening.

Hosted in July 2026, The Select Better Challenge introduced Select’s new BRIQ 2 hardware through a series of hands-on activations instead of a traditional product presentation. Hosted by Dave Jeff with music from DJ Mochi and powered by ALL SUMMA, the event combined live entertainment with product demonstrations, hospitality, and branded environments that encouraged guests to move throughout the venue.

One of the biggest advantages of producing an event like this at Moonlight Studios is the flexibility of the space. Our open floor plan gave the production team room to build custom activations, incorporate large-format digital content, and create dedicated areas for demonstrations, social moments, and guest interaction. Every part of the venue contributed to the experience without feeling disconnected from the overall event.

Our integrated production systems also played an important role. Built-in LED displays, professional audio, lighting, and staging supported the event without requiring production teams to build everything from the ground up. That allows agencies and brand teams to spend more time developing the guest experience and less time working around venue limitations.

Guests explored The Select Better Challenge while enjoying an open bar, light bites, branded giveaways, and raffles featuring Select’s newest hardware. Each activation encouraged attendees to interact with the product while creating natural opportunities for photography and social content throughout the evening.

For experiential events, every detail matters. Brands need space for product demonstrations, entertainment, hospitality, and content creation without sacrificing guest flow. Our venue is designed to support those requirements, whether the goal is a product launch, influencer event, media preview, or consumer activation.

The Select Better Challenge is a great example of how we help agencies and brands turn an idea into a fully realized event. By combining a flexible venue with integrated production technology, we give our partners the freedom to build experiences that reflect their brand and make the most of every square foot inside Moonlight Studios Chicago